When you first hitch your truck to your new Sooner, you also get an automatic two-year membership in the Sooner Customer Care Club that starts on the date of purchase. There’s no hassle and no extra paperwork involved—just access to services designed to give you peace of mind while on the road. The CCC is for select new models built after March 1, 2014. These services are: 

Emergency Towing and Roadside Service

Tire Protection “Plus” consists of emergency road service dispatched to change a customer’s tire with the customer’s inflated spare. Only the vehicle for which the tire or tires were purchased is covered under this program. Service is performed on a “sign and drive” basis, whereby the customer is not charged for approved service up to a maximum benefit amount of $60.00 USD per event.

Vehicle Theft Recovery Incentive

A $5,000 reward will be paid for information leading to the arrest and conviction of anyone who steals an eligible customer’s vehicle. Neither eligible customer, their family or law enforcement officials are eligible for the $5,000 reward. Reward does not cover any loss due to vandalism or stolen contents. The reward will be paid to the witness providing the following conditions are met. Conditions for qualification may be withdrawn or changed at any time by ARS. If more than one person qualifies to receive the reward, it will be divided and apportioned equally. The total reward will not exceed $5,000.

Lost-Stolen Key Service

Reimbursements for up to $100 toward replacement of their lost/stolen vehicle keys. To receive reimbursement, eligible customers must mail the following items along with their membership information to: ARS, Claims Department, P.O. Box 55698, Sherman Oaks, CA  91413. Allow 30 days for processing.

a.       Name and address

b.      The original receipt for the payment of key replacement service

c.       A copy of the automobile registration

Trip Routing

Trip Routing Service allows eligible customers to request a mapped guide for a planned trip. Eligible customers will receive Trip Routing in their choice of the most energy-efficient, time-saving or most scenic way to go. Before traveling, eligible customers must contact ARS via the toll-free telephone number provided to them. Eligible customers should place their request at least two weeks in advance to allow time for processing and delivery.

On-Line Concierge: Travel Planning, Booking and Discounts

Eligible members receive access to benefits of travel and concierge services that include savings up to 30% on airline tickets, hotel stays, rentals, cruises, vacation packages, trip routing, passport/visa assistance and more.

Any additional services requested will be available at the customer’s sole responsibility and cost.


Service may not be available in areas where state providers are exclusively utilized. 


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